New research proves the prime time for entrepreneurship is middle age. Discover why founders 45+ outperform younger entrepreneurs and drive stronger results.

Discover why people 50+ have the human capital to build stronger, more sustainable businesses, and why it’s time NZ backed later-in-life entrepreneurs.

Discover why entrepreneurs over 50 outperform their younger counterparts, backed by MIT research. Experience, stability and real-world insight drive success.

Starting a business later in life isn’t about age, it’s about attitude. With decades of work and life experience behind you, you already have the wisdom, resilience, and perspective that many entrepreneurs spend years developing.

There’s no such thing as a “retirement age” in New Zealand, just a time when we can choose what’s next. For many over 50, that choice is to start something new. Whether through necessity, curiosity, or passion, more people in this age group are turning their experience and skills into successful businesses, redefining what life after 50 can look like.

Forget the “young startup” stereotype. Around the world, more people aged 50+ are starting successful new ventures than ever before. With experience, confidence and purpose on their side, they’re proving that innovation has no age limit.