Course Content
Module 1
Getting Started
Debunking Myths: Start-ups and Life Stage
Turning Your Idea into Your Business: Key Qs for all Start-ups
Developing Your Initial Business Model: New Tools
Finding Key Information on Your Markets, Customers, Competitors; USP
Module 1
Activities
Online Material
Worksheets
Group Coaching Session
Module 2
Developing Your Own Business Model
Your Marketing Message and Marketing Plan
Costs/Revenues Your Financial Forecasts & Tools
Your Business Name, Logo, Brand, Core Values
Refining your Business Model
Module 2
Activities
Online Material
Worksheets
One on One Coaching Session
Module 3
Digital Marketing - Reaching Your Customers
Social Media Technologies and Starting your Business
Your Website & Digital Presence & Business Profile - SEO.
Optimising your Digital Marketing Campaign
The Buyers Journey. Building Your Digital Marketing Campaign
Module 3
Activities
Online Material
Worksheets
One on One Coaching Session
Module 4
Making it Happen
Options for your Business Structure
Keeping the Books, Tax, IP, & Legal Matters
Coaches, Mentors & Advisors. Networking
Pitching for funds. Planning to launch your Business.
Module 4
Activities
Online Material
Worksheets
Group Coaching Session
